How do you call your lover boy?
February 24, 2010 at 3:20 pm | Posted in Advertising/Marketing, Branding, PR | Leave a commentTags: Funny, online reviews, Social media
By now, most people have viewed the picture Chase Jarvis put up on his blog last week explaining the difference between Advertising, Marketing, Public Relations, & Branding. If you haven’t see below:
I love this 4-photo series.
The most common question I hear when people ask about my major is “So..what exactly is PR?”
It is almost always directly followed with “So…what makes it different from marketing or advertising?”
I usually answer that marketing/advertising is your standard paid placement in media outlets and PR is free. Short and sweet and to the point.
But I think Chase touched on an important component I glaze over when explaining public relations. The field centers entirely around public opinion. Our job is not to tell anyone anything, it is to sell our brand/product/company so effectively that YOU want to tell people.
With current trends pointing toward the ever-increasing importance of peer reviews, public relations seems more relevant and needed than ever before. Companies and brands can no longer shove their information or merchandise down our throats and expect us to just take their word for it. We want to hear from those we trust, those we identify with, on their take.
I know personally I always read customer reviews when online shopping. And even if there are 10 good reviews and just 1 bad review, I tend to really evaluate the product and how much I want or need it before purchasing. I won’t even download some of the free book options to my Kindle if the book has a low rating. It’s free! What does it matter?
It’s not just about money anymore. It’s about time. Why waste those 5 minutes downloading and skimming through a book just to find it unsatisfactory? Next, please.
How do you describe the differences of PR/advertising/marketing/branding to people?
Do you pay attention to online reviews?
Really long time, really no see
February 24, 2010 at 2:52 pm | Posted in Randomness | Leave a commentTags: about me, public relations, Random, UGA
So I have not updated this blog since June. Which, at the time, was a promise to start updating once school started.
What I didn’t count on was just how difficult my semester would be. Communication law tests and collaborating on a 60-page research paper did not bode well with free time. And, I was still the social media intern at the Athens CVB so I was posting regularly to their blog each week. I just did not have the time or the words to commit myself to the blog. So I went on a long hiatus.
Now that it’s my last semester and things have slowed a bit, I finally have the time to blog. So I’m back!
We’ll see how this goes. I plan to take it one day at a time.
Long time no see
July 23, 2009 at 10:12 am | Posted in Randomness | Leave a commentTags: about me, Coming Soon, my blog, my life, public relations
You might be wondering where I have been as of late. I haven’t written in almost 2 solid months.
I am currently the office & social media intern for the Athens Convention & Visitors Bureau. Part of my job is to maintain their Twitter & blog. I am also working & taking a philosophy class this summer.
So my inactivity is mainly due to no time and fear of social media burnout. Although I am staying on as the social media intern for the Athens CVB in the fall, my current office position will be falling to a fellow Grady student.
What does this all mean?
I will be back with new posts once school begins in mid-August. Until then, you can keep up with me on my personal Twitter account, the Athens CVB Twitter account, or the Athens CVB blog.
What I Learned This Year
May 10, 2009 at 11:35 pm | Posted in Randomness | 1 CommentTags: about me, junior year, lessons learned, my life, Random, UGA
Well, my junior year of college is officially over. In 363 days I will be a graduate of the University of Georgia & forced out into the “real world”. But before all that begins, let’s discuss what I learned junior year.
Somewhere over the Arch
March 19, 2009 at 10:31 pm | Posted in Uncategorized | Leave a commentAlso in my PR Communication class, we each had to come up with a video encouraging high school seniors to check out UGA. We could take any approach, and my group decided we had had enough of boring, interview-type videos. So we trooped all over campus in ragtag Wizard of Oz regalia and filmed a Dorothy goes to UGA video. Click the link, watch it, laugh at my dance moves, and help me get extra credit for the most views!
The Importance of Preparation
March 19, 2009 at 10:19 pm | Posted in Uncategorized | Leave a commentToday, I had one of the most humiliating experiences of my life. And, no, it did not involve my dance moves.
In my PR Communication class, our professor informed us we would be holding a press conference. Building off of our PAG project from Tuesday’s class- where our entire class worked as a team to create a background, media analysis, talking points, public statement, and RTQ for the public relations disaster that is currently AIG- three students would be chosen as representatives for AIG and the rest would serve as journalists.
No one wanted to be in the hot seat, obviously. Knowing my incredibly long history of having very bad luck, I knew I would be picked as a representative. So I was not surprised at all when my name was called.
Needless to say with five minutes notice, we were not prepared. And it was brutal. I was actually scared of some of my classmates. Questions were fired rapidly, all eyes on me, and all I could do was stare back.
What is interesting is, most would think I would be good at this. I have been spinning stories my entire life. If my sister and I got in a fight over Barbies, with both parties equally guilty, I would flip the story so convincingly she would get in trouble and I would get the Barbie. I can always think of answers quickly.
So, what was the difference? Knowing your subject and audience!
In previous spin cases, I knew what my parents or teachers or friends wanted to hear. I knew exactly what I did wrong, how to leave that out, and what not to say to tip them off.
Preparation is key. Learning from this experience, I will post this weekend some of the tougher questions, how I answered them, and how I think they should have been answered.
I never want to feel unprepared again. And I am committed to assuring I never do.
My only addiction
March 4, 2009 at 9:42 pm | Posted in Randomness | 2 CommentsTags: about me, my life, Random, technology addiction
My name is Staci Dale, and I am officially an addict.
No worries, A&E Intervention does not need to be knocking on my door anytime soon. I am not doing anything illegal or harmful. Well, to anything but my attention span.
I am addicted to technology. More specifically, my computer.
Completely irrelevant..
March 3, 2009 at 12:35 am | Posted in Randomness | Leave a commentTags: about me, Children, cute, Funny
I have basically no time for posts of any substance but I had to post this. I feel quite confident if I had had access to youtube when I was this age, this would most certainly be me.
A Little Celebrity PR…
February 3, 2009 at 10:04 pm | Posted in Celebrities, High-profile, PR, Sports | Leave a commentTags: celebrity, public relations, sports
So, I am back. I had to get re-adjusted to the whole college scene but my brain is finally working properly again! Throughout this past week I have noticed a lot of public relations push in the celebrity area & want to discuss 3 different appeals & their effectiveness (or lack thereof). They each get their own post. So scroll down!
#3- Jessica Simpson
February 3, 2009 at 9:59 pm | Posted in Celebrities, High-profile, PR | Leave a commentTags: body image, Celebrities, image, Jessica Simpson, media, public relations, weight
More famous now than she has been in a long time. Why? Because of this:
I’m not here to discuss her weight- obviously she is not obese. Does she know the best outfits to flatter her body? Well that’s another discussion. But the focus of this is her image itself. Continue Reading #3- Jessica Simpson…
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